Blogging is now a million dollar business model, and it is going viral nowadays. Every single person is moving to blogging. Blogging can be done as a standalone business model, or it can be used for your primary business as well.
Blogging for business is done to educate customers and audience about the product, and get their opinion and suggestions as well. In short, you can directly talk to your customers through the blog. It is observed that blogging for business is one of the best business strategies nowadays as it offers free promotion of your brand.
However, in this post, we are talking about professional blogging that is done for making money from the blog itself using various monetization techniques including PPC advertisement, affiliate marketing, CPM ads, direct ad sales, and sponsored posts/reviews.
But, money making from a blog is possible only if the blog gets a good amount of traffic.
In this blog post, I am going to list the top 10 ways to increase traffic to your blog.
1. Write content that solves problems
Most of the bloggers suggest to write long descriptive content for increasing traffic which is indeed a nice suggestion but I would also recommend writing contents that solve people’s problem, and especially write on those issues which solutions are either not available yet on the internet or not a good solution is there.
If you start writing such posts, you will see immense growth in traffic of your blog because when you offer something that solves issues for free, why don’t people visit your blog then?
This way, you must write content that solves problems and also if you write in a good way by proper illustrations, it would be even better.
2. Search Engine Optimization (SEO)
While writing great content keeping people’s problem in mind is great, you must take care of keywords because until you include the keywords which people search for finding information, how your content will be found in the search?
You can use the Google Adwords keyword tool or Long Tai Pro for keyword research.
So, always do proper keyword research to find out some good and profitable keywords, and then include them in your content keeping all on-page SEO in the mind.
Also, try to build some natural backlinks to your posts to give them a boost in search ranking.
You cannot miss SEO when you are thinking about traffic. You just need to optimize your blog posts well for search engines as well as humans in order to get traffic.
3. Write Catchy Headlines
Even if your content get found in search engines, it’s the headline that grabs the audience’s attention, and they click. Be aware that not only your content will come on the search pages, but there will be 9 other results as well, and a user may click on anyone. To make sure the audience clicks on your blog post, write attention-grabbing headlines.
If you have such headlines, chances are more that you get more clicks, and hence the traffic increases to your blog.
Therefore you must consider writing catchy headlines for your each and every article.
4. Social Media Promotion
Promoting your content on social media guarantees you a good chunk of traffic because nowadays, most of the internet users do hang out on some social media sites. To be exact, Facebook and Twitter are the best places to share your blog post to get some views and reach.
Recommended > How to get traffic from Facebook
Also, you can try out Stumbleupon, Pinterest, Google+, etc. to share your blog post.
Collectively, you will get some good traffic from all these social sites.
5. Blog Commenting
Referral traffic is good because you get more engagement from it. Blog commenting is one of such ways that offers you a good amount of referral traffic, and that too is targeted, and hence better engagement.
Make a schedule of posting at least 5 comments on blogs in your niche every day. Make sure you read the blog posts before you comment and write comments that add value to the posts. Don’t just write 1-liner for the sake of getting links and traffic.
6. Free e-book
IF you have written some e-books, giveaway one of them for free on your blog. Do a little bit of promotion of this free offer, and you will see traffic starts flowing on your blog.
If it is possible, you can offer at least one valuable stuff free on your blog; your traffic will be increased gradually.
Giveaway is indeed a great idea for improving traffic in a genuine way.
7. Email Marketing
Building an email list is very important, and sending them your new blog posts in form of the newsletter is one of the best strategies to increase your blog traffic.
As I mentioned earlier that you should run giveaways to increase traffic, you can collect the email address of the participants as well whom you can send emails. Also, display subscription forms on your blog prominently to increase subscribers.
As the number of subscribers will increase, your blog traffic will increase as well as you will be sending them the new blog updates.
8. Reverse Engineer your top competitors
There might be many blogs out there which you consider as your competitors, and few of them are really performing well in terms of traffic and earning.
Do understand the whole process of that blog, analyze the content, backlinks, promotion strategies, and everything. Now, start implementing the same or even little better on your blog, and analyze the improvement on your blog.
I am sure if you can analyze a blog well, you can beat the competition, and increase your blog traffic.
9. Guest blogging
Matt Cutts once said that Guest blogging is dead for SEO, but you can still do it for branding and referral traffic. You need to find the blogs with a good amount of traffic, and then reach out to them with guest posting offer.
Guest blogging is proven the way of increasing targeted traffic and audience as well.
10. Link out to others
When you write content, make sure you add some external links to extremely good resources. It helps Google understand that you are adding value by sending your visitors to genuine content. Also, when you link a post, the blogger whose link you added get trackback or pingback and through that, he knows about your blog post. He may share your post on his social assets since his post or name is mentioned. If he does so, you get good traffic from his audience.
Make it a practice of adding a valuable content link in your blog posts.
Conclusion
These top 10 ways are one of the easiest and the basic strategies that you must implement to increase your blog traffic. There are 100s more ways for the same but start with these 10 today, and gradually move on to other ways to increase traffic.
Share your thoughts and comments
Nice article! I knew few points already such as unique content or SEO, but few points such as Free Ebook and the backlinking to others to get their traffic, these are new for me. Thanks for this useful post. 🙂
Hi Subham,
Thanks for you valuable feedback! Add some good resources links to your content, it makes your content more valuable and genuine on search engine.